Better food sourcing starts
with better understanding.
The product assessment and sourcing platform for food buyers and suppliers. Evaluate the whole offer, manage the review and connect around relevant opportunities.
Does this offer earn a place in the range?
Campo Alto Honey Oat Granola · 400 g · £2.99 proposed retail
Buyer brief
Refresh premium breakfast. Two honey-and-oat products are already stocked.
Recommendation
Compare it with the premium incumbent before a trial.
A 13p saving does not establish a reason to switch. Compare product appeal, launch support and trial terms. The base margin fits. The marketing plan and approval steps need work.
Where it sits in this buyer’s range
| Product | Pack | Retail | Per 100 g | Role |
|---|---|---|---|---|
| Everyday honey-and-oat450 g · £2.25 · £0.50 / 100 g | 450 g | £2.25 | £0.50 | Everyday value |
| Premium honey clusters400 g · £3.12 · £0.78 / 100 g | 400 g | £3.12 | £0.78 | Premium incumbent |
| Campo Alto Honey Oat Granola400 g · £2.99 · £0.75 / 100 g | 400 g | £2.99 | £0.75 | Competing premium offer |
Seven assessment areas
Illustrative case. Products, buyer briefs, source documents and supplier records are fictional.
Product documents.
Market comparisons.
Buyer requirements.
Assess a product using its specifications and commercial terms, alongside retailer ranges, prices, market context and the buyer’s requirements.
See the sources and assumptions behind each conclusion.
Assessment · Information sources
The information behind the analysis
Product documents
Specification · Pack artwork · Supplier quote
Market context
Retailer ranges · Prices · Brand presence
Buyer requirements
Margin target · Trial size · Shelf life
Compare offers.
Manage your sourcing.
Bring supplier proposals, existing products and sourcing briefs into one workspace. Compare assessments, organise documents and track the status of each review.
Buyer workspace · Sourcing
Products, offers and review status
Honey Oat Granola
Under review · Trial terms and marketing plan
Existing breakfast range
Assessment available · Review range comparison
Private-label granola brief
Supplier responses · Compare proposals
Keep documents, questions and next steps with the offer.
Give buyers a clear
view of your offer.
Understand what to strengthen. Present your range, product story and documents in a profile you can share with any new contact.
Supplier workspace · Share
One current offer. One link.
Campo Alto
Honey Oat Granola
Range · Specifications · Pack images
provenda / campo-alto
Share with existing contacts or a buyer discovered on Provenda.
Find the right
conversation.
See why an opportunity is relevant, where your offer falls short and what to prepare before approaching the buyer.
A useful connection starts with a specific reason to talk.
Buying brief · Illustrative
Premium breakfast review
Worth a comparisonWhy it is relevant
The buyer is reviewing its premium slot. Your honey-and-oat offer can compete for that role.
What to bring
Comparison samples, a smaller-order quote and a costed launch proposal.
View buyer brief